Hello, {{first name | Business Bestie}}!
The best business relationships aren't built in boardrooms, they're built through genuine connection. This season, let's reimagine business gifting by supporting fellow entrepreneurs while strengthening our professional relationships.
Small business gifting = BIG impact.
When you gift from a small business, you're investing in someone's dream. And when you support women-owned businesses specifically, the impact multiplies exponentially.
Women-owned businesses often operate in local communities, meaning revenue generated is reinvested into those areas, enhancing local employment opportunities, strengthening supply chains, and supporting other small businesses.
It might not feel like it, but your clients and partners can tell when something thoughtful came from a small business. And, the best gifts show you're paying attention. You can treat each client and partner shopping experience like Secret Santa, and dig into who they really are. Ask: What do they value? What's their vibe? Then shop from local women-owned businesses to gift something they’ll really put to use and be so grateful for.
PUTTING IT INTO PRACTICE
Speaking of Secret Santas… I’m participating in Lex Roman’s Secret Santa this year, and I was matched with the incomparable Emily Lauren Dick.
I did my research (or stalking, really), and I discovered that Emily runs Unbuttoned Brands, a resource built for service-based business owners (mostly women) who are done with cookie-cutter advice. These are bold, values-driven entrepreneurs who want brands that reflect who they are, not a template. My kind of people.
Here are the three things that instantly lit me up about this intro:
If you know me, you know I 🫶 the pink-on-pink. Emily? She’s serving it. Add in the disco balls, the fire-engine-red lip, the whole vibe, chef’s kiss.
She has a “Smash the Patriarchy” cake on her site. Yasss! All day, every day, let’s smash it, hack it, and break it. 👊
And then, the moral compass? Whew. Some more light stalking revealed she’s a body image and positivity expert for teens, a disruptor, and a beauty re-definer.
In short: she’s exactly the kind of bada$$ we all need in our lives.
So my Secret Santa gift to her is this public shout-out (supporting her woman-owned business!), and she’s giving you something valuable in return:
The Unbuttoned Brands Newsletter: No fluff, no one-size-fits-all business advice. Just real guidance for building a brand that feels authentic. This is the kind of newsletter subscription that makes a meaningful gift for the entrepreneurs in your network. Sign up here!
Brand Vibe Quiz: Before you can gift strategically, you need to understand someone's vibe. Emily's free quiz helps entrepreneurs discover their brand personality, and it's a great example of an interactive, valuable resource you can share with clients or partners. Take the quiz.
This is what thoughtful B2B gifting looks like: research-backed, values-aligned, and supporting a woman entrepreneur who's reinvesting in her community.
When you find this kind of alignment, the gift practically chooses itself.
Looking for more inspiration? Consider:
Newsletter Subscriptions & Educational Resources
For the values-driven business owner tired of cookie-cutter advice, a newsletter that actually gets them is gold.
Strategic Business Tools
High-quality templates, planning systems, or frameworks that save time and eliminate guesswork.
Artisan Goods
Candles, pottery, prints from local makers whose aesthetic matches your recipient's brand vibe.
Experience-Based Gifts
Workshop tickets, online courses, or memberships to creative communities.
You can and should also gift yourself this season…
with my 🎂 Birthday flash sale.
I'm celebrating my birthday by giving YOU the gift.
Grab my complete six Notion templates business-building bundle for just $49.99 (regularly $129.94), over 60% off.
Savvy Launch Planner ($49.99 value): All-in-one launch command center
Business Blueprint ($14.99 value): Strategic foundation & market clarity
Project Outline ($14.99 value): Turn ideas into actionable plans
Profit Planner ($14.99 value): Financial projections & performance tracking
Six-Week Sales Sprint ($19.99 value): Pipeline-building & revenue framework
Mini-Launch Template ($14.99 value): Seven-day launch outline
This bundle gives you the clarity, confidence, and consistency to build a business that works, without the overhead, complexity, or costly mistakes.
Bonus: Book a 1:1 strategy session with me during this sale and I'll gift you the entire bundle for free AND take $111 off your session. That's a total savings of $190, and you walk away with $462 worth of strategy, tools, and support to pour right back into your business growth. Get on my calendar, HERE!
Bottom line, skip the corporate catalog this season. Choose gifts that support fellow entrepreneurs, especially women-owned businesses, and build genuine relationships. When you support women entrepreneurs, you're not just making a purchase; you're investing in thriving families, stronger communities, and more resilient local economies. That's the real art of giving in business.
P.S. Flash sale ends in less than 72 hours. Whether you're treating yourself or gifting a business buddy, now's the time to invest in the systems that create clarity, confidence, and consistency.
HOW TO WORK WITH ME
👯♀️ Join the Women Startup NC community of women supporting the startup, owner, founder, and supporter ecosystem in North Carolina.
🎧 Tune into the Hacking the Patriarchy podcast. *Bonus: love it? Consider leaving me a review.
💌 Subscribe to my other newsletter, Fem-Led News, where I even further amplify women's achievements through stories, strategies, and role models.
👊 Become a partner and co-create bold, values-aligned campaigns that connect, convert, and make an impact.
⚡ Book a 1:1 virtual business coaching session with me. Choose a transformative stroll & strategize session during my daily walk, or a 60-minute power hour session. In either option, we'll tackle your business challenges, gain clarity, and develop actionable strategies.
☕ Fuel my work! Enjoy my content but not ready for a long-term commitment? Show your support by buying me a coffee, a simple, one-time way to keep the ideas brewing!
