It's Women's History Month. 🔥 Should we burn down the world?

Hello {{first name | Trusted Ally}},

No soft-focus tributes. No polite LinkedIn applause. Brimstone. Fire. Sodom & Gomorrah.

As the kids say, “for real for real,” should we just let it all burn? That’s the honest place I’m at for Women’s History Month 2026. Every year it’s the same: the posts, the quotes, the “paved the way” energy, while the road behind us gets quietly jackhammered.

Let’s not do that this year. Women control over $20 trillion in global consumer spending, climbing toward $30T. In the U.S., we drive 70–80% of purchases--homes, healthcare, vacations, furniture, even half of what’s marketed to men.

We are, statistically, the economy.

And yet: Less than 3% of venture capital goes to female founders. The pay gap persists. The motherhood penalty quietly erodes lifetime wealth.

We buy the world.
We don’t own it.

That’s the contradiction. And maybe the opportunity.

History has already shown the playbook: Before revolutions, there were receipts. Before civil rights legislation, there were boycotts. Before independence movements, there was economic withdrawal.

The throughline? They didn’t ask for power.

They exercised it. See how we can grab ‘em by the purse strings below.

So what do we actually do? Let's be specific. Rage without direction is just exhaust. Here's where it becomes a strategy.

1. Boycott With Intention (Not Vibes)
Diffuse boycotts don't work. Focused ones do. Pick a target, make the economic pain legible, and sustain it. The Montgomery boycott lasted 381 days. The grape boycott lasted five years. This is not a one-news-cycle activity.

Recent organizing has focused on companies rolling back DEI commitments, gutting reproductive health benefits, and donating to politicians working against women's rights. Research who funds what. Then stop funding them.

Tool: Use buycott.com to scan products and identify company political donations before you buy. Bonus, look at the “campaigns” tab.

2. Put the Money Somewhere Better
Actively redirect spending to businesses that align with your values. This is where women's economic power becomes genuinely constructive.

There are more than 14 million women-owned businesses in the U.S., making up nearly 40% of all U.S. firms and generating $3.3 trillion in revenue annually. There is no shortage of places to put your dollars.

3. Move Your Money
Spending is the most visible lever, but banking and investing are the structural ones.

Two-thirds of women believe they have more opportunity to tackle societal issues through impact investing than through traditional charitable giving. The money doesn't have to stop working just because it's resting.

4. Make Your Conditions Legible
55% of women say they would stop shopping at a brand that released an offensive product. Companies know this. Use it deliberately.

5. Invest in Women's Political and Legal Infrastructure
This is not separate from economic action. It is economic action.

The colonists didn't just boycott tea. They built a country. The farmworkers didn't just stop picking grapes. They built a union.

In every case, the economic withdrawal was paired with building something of their own. The boycott creates the space. What gets built in that space is the point.

Women already run most of the household economy. We make most of the healthcare decisions. We are the majority of college graduates. We are, increasingly, the primary breadwinners. The infrastructure of daily life in this country runs substantially on our choices.

We are not asking to be included in the economy.

We are the economy.

Which means the question is not whether we have leverage. It's whether we're willing to use it, not just for one week, not just in one hashtag cycle, but as a permanent, intentional reorientation of where our money lives and what it's building.

Let’s burn it down, starve it, redirect it, and build something that actually belongs to us.

Onwards,
Raven